I've been doing this since my late teens — long before "personal branding" was a phrase anyone used. Freelancing came naturally, woven into everything else I was building: a life, a career, a body of creative work that spans continents and disciplines.
For twelve years I co-ran Hotel Mopan in Belize, where I learned that hospitality and design share the same soul — both are about making people feel something. That season shaped how I think about brand experience to this day.
I hold a degree in Visual Communications from the Art Institute of Fort Lauderdale and a business degree that gave me the language to sit at any table. But most of what I know came from doing — building real websites for real people, watching what worked, and caring deeply about the result.
Today I'm focused on my art, my writing, Lucky Dooby, and content creation. When I take on a web or brand client, it's intentional. I bring everything — and the work shows it.